IDENTIFICATION OF POTENTIAL OPPORTUNITIES IN SMEs PRE-STUDY FEASIBILITY

Abstract

SMESs contribute about 40% of GDP and over 90% of the economic institutions in Pakistan. Moreover, SMESs are divided by SBP in two categories differ, namely small business and medium business. SMESDA is a government organization that helps provide SMESS data, information and also helps SMESs to obtain international certifications for their products and processes. The Authority for the development of small and medium enterprises SMESDA is the only public sector SMES development organization in Pakistan. SMESDA needs to be strengthened to allow for meeting the increasing needs of SMESs, due to limited human and financial resources; he is forced to do so. SMESDA facilitated the process and the process at the strategy is based primarily on the private sector as a strategy of the Working Group. The problem is that SMESs in developing countries are not their size but their isolation, which results in a lack of market access, finance, information and institutional support. The highly skilled labour shortage is an obstacle, especially for the growth and development of SMESs, while their resources for development of human capital are limited. CPEC offers huge development opportunities for small and medium enterprises (SMESs). However, the SMES sector is facing serious problems such as the cost of economic activity has increased due taxes. This particular pre-feasibility provides the basic details for the creation of a small-scale glacier and juice room that will provide good quality food. The target market for this project will be the middle class and upper middle class. Main range of the company's products include ice cream, juices, smoothies, soft drinks and coffee.