STRATEGIC FINANCIAL PLANNING AND FORECASTING OF A.S. FROZEN FOODS COMPANY

Abstract

Purpose The purpose of choosing “STRATEGIC FINANCIAL PLANNING AND FORECASTING OF A.S. FROZEN FOOD COMPANY” challenging attempt in recognizing the factors that plays a very crucial role in this industry and to gain in depth knowledge for our future benefits and to see the future viability of this market and products. Methodology & Design as our topic was to give a very There were no as such statistical tools used in the project, but for projection and forecasting of financial position and statement of comprehensive income we have used MS Excel. The total time that was allotted to us to finish our project was approximately 3 months. These 3 months were really challenging and demanding for us as we had for the collection of data along with the analyzing it according to our requirements. Findings There are many opportunities that lies ahead of and individual, the only need is to identify them and enhance it for the betterment of society and themselves. It is concluded that this project is viable and practical. The projections and forecasting with certain assumptions showed that this project is practically applicable in Pakistani market. Initially for starting a business one will face many problems but eventually it will succeed. Recommendations We recommend that if anyone want to open/enhance his/her business in frozen food sector then he/she can adopt the given model. It is also recommended that an individual has gained knowledge he/she must apply it in his practically life and should start an independent organization which will make difference one day and also work to spread the knowledge and awareness as well as the future perspectives in Pakistan.