ASSESSING THE IMPACT OF WORK LIFE BALANCE ON ORGANIZATIONAL PRIDE AND JOB SATISFACTION: A STUDY ON EMPLOYEES IN THE BANKING SECTOR OF KARACHI

Abstract

Purpose: The research focuses on assessing the impact of work life balance on organizational pride and job satisfaction of employees in the banking sector across Karachi. Work life balance in this study mainly comprises of supervisor work life balance support and employee work life balance. The topic of work life balance has been discussed over the years but the implementation is not taking place as such. With the rise in mental health problems and increasing stress levels both at home and workplace it is essential to give crucial importance to this concept of work and life balance. Hence, through this research we can learn the importance of maintaining a balance between personal and professional life as well as the pride associated with organization and its positive impact on job satisfaction level. ; ■■ ■ 1 '■! i Methodology & Design: The study is quantitative in nature and the data was collected through well-structured questionnaire. Data was collected from different banks across Karachi such as HBL, Allied Bank, UBL, Meezan Bank and Bank Alfalah. A total of 410 responses had been collected. The respondents were approached through emails and use of google docs. This study is deductive approach has been used for this research since the aim a i ! ; i i explanatory research and was to test the already established and tested hypothesis. SPSS software was used to analyze and evaluate the data by conducting various tests. ai an i in the research were statistically proven and accepted. The Findings: All of the four hypothesis in variables that are present are hypothesis. Regression test was used to analyze the data. As there is positive relationship between the variables. all reliable and the results identified are consistent with the i a result, regression test show that! } j that work life balance which consists of two Practical Implications: The research implies aspects that are supervisor work life balance support as well as employee work life balance is crucial for both personal and professional life. Autonomy and Organizational pride are also tools d life and contribute to attaining job satisfaction. related to balance between work an which are So it is essential to both personal and professional life in the attainment of needs of: implement policies and procedures that help in order to maintain good mental and physical well-being.