Abstract:
Purpose: This study has conducted to determine the role of influence of supply chain
management practices on competitiveness and organizational performance of
good producing industry in Pakistan focusing on firms operating in Pakistan. The
components of supply chain practices focused during study include strategic supplier
partnership, customer relationship, level and quality of information sharing and
postponement in determination of competitiveness and organizational performance.
consumer
Research Methodology: The nature of this research study is primary in nature. This
study follow cause and effect research approach that is also known as explanatory
research approach. The targeted populations of selected research study are supply chain
members in supply chain structure of FMCG firms operating in Karachi city. This study
followed with convenience sampling technique. The population of this study comprises
384 respondents. This research study used questionnaire as data collection instrument.
Regression model has selected as statistical technique.
Findings of the Research: The results of present research study revealed that there is
significant role of strategic supplier partnership, level and quantity of information sharing
and postponement in determination of competitiveness and organizational performance.
Customer relationship has foimd only an impact on organizational performance while has
found no impact on competitive advantage. It has found through this study selected of supply chain practices determine positive competitiveness andcomponents organizational performance. This study revealed that level and quantity of information
sharing along with postponement in determination of competitive advantage.
Practical Implications: This study revealed importance of different components of
strategic supplier partnership, customer relationship and
in determination of competitiveness and
supply chain practice such as
level of information sharing and postponement
izational performance among FMCG firms in Pakistan.
