Careem Service Line Extension Plan

Anum Azmat, 01-121172-007; Amna Aslam, 01-121172-006; Ch. Omer Arshad, 01-121172-009

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dc.contributor.author	Anum Azmat, 01-121172-007
dc.contributor.author	Amna Aslam, 01-121172-006
dc.contributor.author	Ch. Omer Arshad, 01-121172-009
dc.date.accessioned	2019-05-15T09:04:54Z
dc.date.available	2019-05-15T09:04:54Z
dc.date.issued	2018
dc.identifier.uri	http://hdl.handle.net/123456789/8722
dc.description	Supervised By Mr. Usman Afzal	en_US
dc.description.abstract	This paper is based on viable and effective marketing plan to launch a new service named as “SAMAN” under the auspices(support) of Careem. The idea has been shared with a few personnel (staff) of Careem, who appreciated in and we intend (plan) to pitch the marketing plan to them for further consideration. The strategies are based on secondary and primary data that was collected through internet and sample selected from within twin cities. We believe the marketing strategies proposed in the paper will provide Careem with a first mover’s advantage in the newly created market space that is untapped till date	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 8289
dc.subject	Management Sciences.	en_US
dc.title	Careem Service Line Extension Plan	en_US
dc.type	Thesis	en_US