Abstract:
This paper is based on viable and effective marketing plan to launch a new service named as “SAMAN” under the auspices(support) of Careem. The idea has been shared with a few personnel (staff) of Careem, who appreciated in and we intend (plan) to pitch the marketing plan to them for further consideration. The strategies are based on secondary and primary data that was collected through internet and sample selected from within twin cities. We believe the marketing strategies proposed in the paper will provide Careem with a first mover’s advantage in the newly created market space that is untapped till date
