Effects of BTL Marketing Campaigns on Re-activation of Customers

Abstract

For a company, its customers matter a lot that is why it is important to satisfy and retain its customer. But it is as well important to reactivate the customer than to retain them. This study aims to explore the effects of BTL marketing campaigns on the customer reactivation in a product industry, whether they do justice in providing best quality service to them or not. The research is intended to recognize Customer/client satisfaction and reactivation that is critical for the product industry and looks into the significant factors of Customer/client satisfaction and future objectives in the market. The research looks into the relationship between different marketing strategies and their combined effect on the reactivation of the customer. For this purpose, the relationship of BTL campaign and reactivation of customer is tested with three independent variables such as trade show, sampling and experiential activation. The main objectives of this study is to explore the determinants of reactivation of customers, to investigate the relationship of various techniques of marketing in reactivation of customers. In this research Simple random sampling will be used as a sampling technique. Interviews of the respondents are taken and recorder. While evaluating the literature review on sampling as a marketing tactic, it is concluded that the impacts of examining as a special apparatus can be incredible, subjects presented to just an inspecting movement have appeared to have a greater amount of a frame of mind change towards the item then when just faced to a publicizing effort.