Impact Of Delivery Performance And Logistics Service Quality On Customer Brand Loyalty: A Study On Electromedical Equipment In Pakistan

Abstract

The focus of the research study is to evaluate the effects of logistics service quality and delivery in the customer brand loyalty for the suppliers of electro-medical equipment in Pakistan. The study misconducted to assess whether these practices in the supply chain processes can help to boost customer loyalty for the suppliers. To analyze the hypotheses of the study quantitative research design is adhered based on closed-ended questionnaires and data was collected through survey to get responses from buyers of electromedical equipment in Pakistan. A sample size of 100 is selected and then collected data was analyzed with SPSS. Results through regression analysis supported that timeliness had the most effective response in the increase in the customer loyalty and brand’s progress in the market.Similarly, order condition positively influences the customer brand loyalty for the suppliers of electro-medical equipment in Pakistan. The research also found that information quality had a significant positive impact on the overall improvement of the logistics process and resulted in the increase of customer brand loyalty for the suppliers of electro-medical equipment in Pakistan.Furthermore, it is evidenced personnel quality allows effective growth in the customer interaction and allows boosting of the customer relationship with the brand