The impact of negative political advertising on political decision making of millennials

dc.contributor.author	Shahzeb Tariq, 01-221172-054
dc.date.accessioned	2019-05-10T05:50:25Z
dc.date.available	2019-05-10T05:50:25Z
dc.date.issued	2018
dc.identifier.uri	http://hdl.handle.net/123456789/8690
dc.description	Supervised By Usman Afzal	en_US
dc.description.abstract	The research paper studied the relationship between negative political advertisement and political decision making of millennials. Furthermore, it checked the mediating effect of affective commitment on the given relationship. The study was cross-sectional in nature. The sample size was 150. The results supported the given hypothesis when tested with regression and correlation analysis. The study gives rise to newer research areas such as testing the same hypothesis in different cultural setting	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 8260
dc.subject	Management Sciences.	en_US
dc.title	The impact of negative political advertising on political decision making of millennials	en_US
dc.type	Thesis	en_US