The Moderating Effect Of Technological And Demand Uncertainties On Supply Chain Integration: A Study Of Construction Industry Of Pakistan

Abstract

The objective of the study was that demand uncertainty and technological uncertainty affect the supply chain integration. This research study has involved the construction industry of Pakistan. Independent variables used within this study are demand uncertainty and technological uncertainty, whereas, dependent variable used within this study has been supply chain integration. Structured questionnaire based on 5 Likert scale has been used as the survey instrument for the data collection. The researcher has selected sample size of 150 respondents to represent the entire population of stakeholders of construction industry of Pakistan. The questionnaire was distributed amongst the stakeholders of construction firms of Pakistan to gather the data. The data was analyzed through correlation and regression model by using SPSS Software. The study concludes that there is a significant inverse relationship amongst demand and technological uncertainties (independent variables) and supply chain integration (dependent variable) within construction industry of Pakistan.