Abstract:
The project is to provide a principal marketing plan for Orix Leasing Pakistan Limited (OLP), a firm which is involved in providing financial services to individuals and other companies for the last three decades. In 2018 it was the first time in the history of Orix Leasing Pakistan Limited that it has achieved the target of I billion, the total net profit earned is Rs.1.38 billion which is relatively 64% higher than last year. The point of concern was that a firm making huge profits is not making efforts in their marketing; by marketing we refer Traditional and Digital Marketing. When we talk about traditional marketing, the platforms that we have suggested are Television marketing, as in traditional marketing it’s the backbone. The next thing that we are going to suggest is FM radio advertisement as most of the potential customers are working at different places and they use to listen F.M radio while going to their office or businesses, same like that we can place Billboards and advertisement on newspapers and magazines. On the other hand, we have Non-Traditional Marketing that is also known as Digital Marketing we will make online presence of the brand, search engine optimization is also used as if any individual search for leasing company, Orix Leasing Pakistan Limited should come at the top in all search engines Available on the internet. In this new era of technology, it is very important to be available on Social Media, social media presence is very effective and the cost incurred to manage social media marketing as compared to traditional marketing is as low as free.it is also said that in struggle of business development and getting new customers we should not forget to facilitate our existing customers as the major chunk of Orix is the existing lessee who are loyal to the brand. When we talk about digital media marketing and web pages the world has shifted from traditional web pages to mobile Apps. We also have proposed an idea to develop an App for Orix Leasing Pakistan Limited which will basically facilitate the customer and enhance customer experience and on the other hand it will reduce time of processing by eliminating intermediaries.
