Abstract:
This project highlights identifying the gaps in the market, utilize that gap as an opportunity, and make a business plan for that opportunity by considering internal and external environmental factors that may affect the execution of business plan. We have identified a gap in twin cities (Rawalpindi and Islamabad) of Pakistan. That nobody is selling one of the finest quality Dhakki dates in twin cities and rest of the potential cities of Pakistan. We belonged to Dhakki a small town in Derailment Khan Pakistan. Dhakki is famous for its best quality dates in Pakistan but a very limited number of people are aware from this fact. Even though this town is exporting its special dates to India as well. We have the resources to start selling these dates in twin cities of Pakistan to get brand recognition and fulfill the demand of diet conscious people of Pakistan. So, we planned a business model for specifically Rawalpindi and Islamabad by considering a lot of constraints like Political, Economic, Sociology-cultural and legal issues. We have also considered brand recognition issues by planning about marketing tactics to be used in getting brand recognitions. Also, we will use responsiveness strategy in which we will deliver dates according to response of the market or customer demand. We have mentioned the financing issues that an emerging entrepreneur face. We have considered the role of effective packaging and distribution channels in executing this business plan. We have planned about developing the unique selling propositions and sustainable competitive advantage as a lot of other categories dates are being sold in these twin cities. Keywords:Dhakki Dates, Organic Food, Packaging and Distribution of Dates, Solar Dry Unit, Chouwara, Premium Quality, Cold Storage, Harvesting
