Abstract:
The research study was conducted to know the impact of service quality in imparting knowledge to customers and building strong customer relation in the organizations from within Pakistan. Service quality effects four factors namely reliability, responsiveness, assurance and empathy of the customers. The impact of service quality was measured with these four variables with the customer relations being measured as well. The analysis carried out discovered these all of these factors are vital and pertinent linkages between service quality and good and strong customer relations. The role of customer services cannot be ignored and its importance is well known for the organizations nowadays and it has been studied before. There are many researchers in the past who have tried to explore the matter and have given their insights over it. However, this research study will provide an extensive view on customer services and its benefits to the organizations in the context of Pakistan where customer services and importance was ignored in the past but now the organizations seems to be quite focused on the customer services. Consequently, the research will help in understanding the impact of customer services on the overall efficiency of the organization and how it contributes in making loyal customers who makes re-purchases and improves the equity of the organization
