EMPIRICAL STUDY ON RELATIONSHIP BETWEEN ORDER-WINNING STRATEGIES AND SUPPLY CHAIN COLLABORATION

Abstract

PURPOSE: The objective of this study is to examine the right choice of collaboration which will enable the manufacturers to achieve order winning strategies for their firm. METHODOLOGY: In this study survey method was adopted to collect the data. Web based questionnaiie was used to collect the data from the companies easily available on the social sites. Sample size of this study was 300 and sampling technique chosen was convenience sampling. To analyze the results frequencies, regression and correlation was studied. FINDINGS: The purpose of this study was to examine the right choice of collaboration which will enable the manufacturers to achieve order winning strategies for their firm. The hypothesis geneiated loi this study was all supported with the sig value 0.000. The paper portrays a reasonable connection between particular orders winning methodology and the methods of collaboration. Diverse joint effort structures in view of client driven request winning criteria are being utilized by makers to meet their definitive goals. In this way, the most imperative finding from this examination is that as it were the correct blend between assembling system and sort of provider relationship can prompt an incredible result. PRACTICAL IMPLICATION: The outcome of this research is to point out the right choice of order winning strategies and mode of collaboration