IMPACT OF E-SERVICE QUALITY DIMENSIONS ON OVERALL SERVICE QUALITY, CUSTOMER SATISFACTION AND PURCHASE INTENTION IN ONLINE SHOPPING

dc.contributor.author	Khan, Dil Faraz Reg # 48369
dc.date.accessioned	2019-04-01T04:54:28Z
dc.date.available	2019-04-01T04:54:28Z
dc.date.issued	2018
dc.identifier.uri	http://hdl.handle.net/123456789/8477
dc.description	Supervised by Khurram Adeel Shaikh	en_US
dc.description.abstract	The purpose of this research was to identify the dimensions of overall service quality, customer satisfaction and purchase intentions. Data collected from 448 online consumers were used to test factors influencing customer purchase intentions in online shopping. To test the factors influencing the overall service quality, customer satisfaction and purchase intention PLS (partial least square), multiple regression and simple linear regression is being used. The result of our analysis shows that the dimensions of reliability, personalization, responsiveness, trust affect overall service quality and customer satisfaction. However, the website design dimension is not significantly related to overall service quality and customer satisfaction.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.relation.ispartofseries	MBA;MFN 1672
dc.subject	E-Service quality excellence, Customer satisfaction, Purchase Intention	en_US
dc.title	IMPACT OF E-SERVICE QUALITY DIMENSIONS ON OVERALL SERVICE QUALITY, CUSTOMER SATISFACTION AND PURCHASE INTENTION IN ONLINE SHOPPING	en_US
dc.type	Thesis	en_US