Abstract:
PURPOSE
The purp°se behind the research is to examine the behavior of women entrepreneurs that if they
making an investment decision emotionally or rationally. This study is directed to recognize what
determinants have influenced the thinking of women entrepreneurs due to which they take emotional
or rational decisions of an investment.
are
METHODOLOGY/SAMPLE
This research is causal and descriptive based on the quantitative nature. Hypothesis was made after
studying the past researches and especially relevant literature review. The questionnaire was formed
to check that on which variable women entrepreneur depends. The sample size is 131 of women
entrepreneurs. The tests applied are Reliability test, Validity test and then Regression test to analyze
the data which has been collected.
FINDINGS
The outcomes of the analysis show that the independent variable emotionality has a great impact on
entrepreneurs. The independent variable emotionality is considered useful by having a
significant value of O.OOO.the independent variable rationality is not considered useful by having a
significance value of .227. The Cronbach’s Alpha is 0.591 showing the reliability of the
questionnaire.
PRACTICAL IMPLICATIONS
The findings of the research are likely to help most of the women entrepreneurs to be more focus on
analyzing necessary factors and focus more on the logical calculations of the outcome so that they
take investment decisions rationally which can bring them out of failure state and help them to grow
more. This research outcomes are helpful for women entrepreneurs to gel a practical decision making
approach.
women
can
