Abstract:
Purpose: the mam am of this research is to determine the usage of technology and its
acceptance with respect to Information technology perspective and its impact
satisfaction. The research basically exemplifies the technology acceptance model
system to generate greater customer experience.
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on customer
in business
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Methodology: The research uses a quantitative research method having sample size of 250
respondents. The data for the research is gathered from primary sources while the method of
analysis for the research is Regression and Cronbach alpha.
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Findings: the findings from the research shows that, all the variables (Technology usage, ease
of use, product delivery and logistic services) have positive significant impact
satisfaction. This shows that, all these variables have impact on satisfaction whereas, among
all product delivery and ease of use through technology has the highest impact among all.
;! i
on customer
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Conclusion: In conclusion the firms operating in food industry has to review the changing
trends in e-commerce and accordingly plan their investments like technology and others. The
firms focus in this case would decide the better customer satisfaction level. According to the
results the firms should invest in technology solution like ERP, demand planner etc. for
effective results.
