the performance of supply chain integration impact on performance THE ROLE OF PRODUCT AND MARKET

Abstract

Purpose: This study has aimed to identify the impact of supply chain information integration, product complexity and market complexity on cost and operational performance of manufacturing firms in Pakistan. Methodology & Design: The study has aimed to collect data from 293 senior managers, managers, assistant managers, supervisors and entry-level executives of the supply chain management department. Survey questionnaire has been used to collect data based on 5-point Likert scale. Exploratory factor analysis and confirmatory factor analysis has been used to examine the data collected. Additionally, structural equation analysis is used to examine the structural association. Findings: Supply chain information integration has significantly positive impact on cost performance while it has significantly positive impact on operational performance as well. Product complexity has significantly negative relationship with cost performance and operational performance. Market complexity has negative but insignificant relationship with cost performance and operational performance. Conclusion: It has been concluded that the competence of making strategic decisions is efficiently and effectively ensured for the development of supply chain integration.