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Browsing Department of Management Science by Author "Khurram Adeel Shaikh"
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Amir Manzoor; Khurram Adeel Shaikh
(Bahria University Karachi Campus, 2016-10-01)
This study utilized the Aaker’s model of brand equity to develop a model of consumer purchase intention in Indian automobile industry. The model sought to analyze the effect of various dimensions of brand equity on consumer ...