Impact of Product attributes on Purchase Intention of Consumer in automobile companies of Pakistan

Abstract

Today, in the survival of high modest business micro and macro environment, product attributes plays an active role in context of any consumers related to shopping experience. Mostly, organizations, companies and firms are using the term of proper product information to attract more consumers' attentions. Success and failure of any companies are highly dependent upon product quality, product promotion, product information and many other related activities that directly and indirectly helpful to capture more consumers' attention. This product attributes is very helpful for changing consumer purchase intention. It has been critically considered that product information is very valuable source of consumer to change their set of mind. This primary information includes questionnaire techniques. The limit of sampling size is 214 respondents who are using automobile of different companies. These automobile companies are Toyota, Honda and Suzuki. SPSS software is used for data compiling and research outcomes. The finding of this study is based on product attributes in the area of changing consumer purchase intention. Organizational value, sales and worth are highly dependent upon consumer purchase intention and gaining high competitive business edges all around the world.