To Explore multi perspective framework of brand love, Service quality and cloud computing

Abstract

The world of today has become a place where everything is branded and yet there is constant consumption of the same. There is a brand out there for everyone and every consumer has a particular brand that they absolutely love to follow. Where this adoration is nice to have, it however, comes along with several challenges. Brands have to make sure that their customer is here to stay. Therefore, to cope with this, brands have to come up with various concepts of different nature rather than just a basic commercial to make its consumers loyal and committed to it. What’s important to understand here is that brands have to relate on a more personal level with not only its customers but potential customers as well. Brands have successfully built up the idea of a deep rooted love within its consumer, which is consistent for a long period of time. This makes the consumer’s one the most dependable consumers in the world. Consequently, consumers are the one who get to decide what this love means to them, and the reasons that the brand makes them believe in due to which they go back to the same brand for shopping time and again. Therefore, this charade stands as an on-going romance between what brands offer and the loyalty of their customers in return. For the purpose of the research, considerable discussion about interdepend-ability of service quality on brand love and cloud computing has been carried out. Service quality can be related to the level of customer satisfaction. It can also be referred to the amazement and/or wonder experienced by the customer after purchasing a particular product or service by a brand of their choice. This surprise is then elevated as input which may result in the customer’s own will on consumption of the service or product. Brand love stands as one of the significant components of brand management. It correspondingly falls in one of the most deliberated and reviewed area in academics. All of its concentration stands on conceptualization in addition to impact it has on customers. Few of the factors which have majorly affected brand love that may be mentioned here are the respect for brand, liking of brand, its experience along with commitment and the willingness to pay premium on a certain price.This virtualized resource can be a software, data center, service and platform. However, going for these virtualized resources also leads to requirement based services. This, overall, plays out for the advantage of a brand. The work conducted in its nature is an exploratory study and will be done with the help of quantitative analysis. This study duly sheds light on how service quality effects brand love and the role of cloud computing for quality of service provision. This study has been performed on the basis of the attitude of the consumers towards their brands for product and service provisioning. Along with this, the gestures customers’ use while describing their reason to stay loyal with their brand is also taken into consideration.