IMPACT OF REVERSE LOGISTICS ON TRIPPLE BOTTOM LINE ACTIVITIES IN SUPPLY CHAIN MANAGEMENT

Abstract

Reverse Logistics processes has become a hot topic because of its significance in generating monetary benefits and also in lessening wastages and pollution from the environment. But still we know very little about reverse logistics processes. And also about the drivers and variables that encourages the industry to initiate reverse logistics activities. Restoration of returnable or damage material, goods, wastage produces during and after production etc. are the main and foremost objectives of Reverse Logistics. Social, economic and environmental bottom lines are included in the framework of triple bottom line. For attaining sustainability in the business, for playing its role in the development of society and for taking part in the protection of environment industry need to follow triple bottom line framework it also provoke the way for adoption of reverse logistics practices. In this research we are going to check the impact of industries triple bottom line activities on logistics adoption especially in pharmaceutical industries operated in Pakistan. Data were collected through survey questionnaire and this data was used to study the effects of triple bottom line on reverse logistics adoption. Regression technique was used and the results indicate that Social, Economic and Environmental triple bottom line has a significant and positive effect on the level of reverse logistics adoption. reverse 2