IMPACT OF TECHNOLOGICAL ADVANCEMENTS ON SUPPLY CHAIN (SCOR MODEL): A CASE OF UNILEVER PAKISTAN

Abstract

Purpose- The sole purpose of this research was to identify the impact of technological advancement on entire supply chain SCOR model. Different literature reviews done in this research emphasized on the fact that the use of technology in any driver of supply chain its performance efficiency and reduces cost. In this research focus was on FMCG sector and further it was narrowed down to the largest FMCG firm Unilever Pakistan. increases Methodology/sample- This research was of quantitative in nature and data was collected through close ended questionnaires distributed in various Unilever Pakistan factories. The sample size was set to 100 and data was collected from entire sample for analysis. Descriptive analysis, reliability test and multiple regression tests were run by using SPSS tools for study. Findings- Our results showed that there is positive and significant relation between technology and drivers of SCOR model. Practical Implications- IT eliminates the organizational fat which is wasting the time and speedup the processes thus same practices should be implemented across the industry for the growth of FMCGs. The benefits which are gained with the usage of IT in FMCGs are lead time reduction, speed to market, efficiency enhancement, fat reduction, maximum resources utilization, wastage reduction etc. Therefore, it’s recommended to use the same practices across all other industries in Pakistan to get maximum benefit of advanced technology.