IMPACT OF DIGITAL TECHNOLOGIES ON INNOVATION IN RETAIL BUSINESS

Abstract

Aim of study: The aim of this study is to identify the impact of digital technology on innovation in retail industry and for this purpose four variables have been selected these are information sharing, job engagement, professional support and personal connections. Methodology: The nature of the study is deductive that means hypothesis were made on the basis of previous research and hypothesis. This research is based on and extracted from previous researches. This research is explanatory in nature that means cause and effect relationship was analyzed and maintained between dependent and independent variables. In this research independent variables are information sharing, job engagement, professional support and personal connections and dependent variable is digital technologies. This research is pure quantitative and cross-sectional in nature Findings: The data was collected from the concerned employees in retail stores with the help of five point likert scale questionnaire. Analysis was conducted with the help of SPSS software and Pearson correlation was carried out. Hypothesis testing results shows that the entire hypotheses significant impact of digitalaccepted. This acceptance of results shows that there iis awere technologies on innovation in retail business. is that this study has identified theSignificance of study: The significance of the study information along with identification of worst sides of manual systems.importance of digitize This study has highlighted that by adopting digitize system drop and efficiency of work will also increase, information sharing, persona connection, job engagement and social connections increases, in business processes lead time will With the help of digitize business process