EMPIRICAL STUDY ON ONLINE PORTAL OF REAL ESTATE: IMPACT OF E-SERVICE QUALITY DIMENSIONS ON ATTITUDES AND BEHAVIORAL INTENTION

Abstract

PURPOSE: Examine the importance of E-service quality in real estate sector. Secondly, is to examine the E-service quality and its relationship with consumer behavior outcomes within the context of content-driven websites in real estate sector. METHADOLOGY: In this study survey method was adopted to collect the data. Web based questionnaire was used to collect the data from the people easily available on the social sites. Sample size of this study was 384 and sampling technique chosen was convenience sampling. To analyze the results frequencies, regression and correlation was studied. FINDINGS: The purpose of this study was to examine the consumer evaluation of E. Service quality in the area of real estate sector. This study investigates the impact of E. Service quality attitude towards the website and behavioral intention. Data was collected from online portalon of real estate sector. The hypothesis created here demonstrates that customers assess the nature of an e-benefit by means of six key measurements including: ease of use, usefulness, website design, responsiveness, customization and assurance which specialists need to consider in guaranteeing the nature of a content driven e-benefit. In light of positive quality evaluations by can expect that these assessments will bringshoppers of a substance driven e-benefit, experts about purchaser fulfillment with the e-benefit. This is imperative since fulfilled purchasers grow good states of mind, which would then be able to impact behavioral goalsmore PRACTICAL IMPLICATION: The outcome of this research is to point out the E. service dimensions and its importance in real estate sector.