Abstract:
PURPOSE: The purpose of this study is to examine the impact of supply chain integration and
operational performance when environmental uncertainty is high.
METHADOLOGY: In this study survey method was adopted to collect the data. Web based
questionnaire was used to collect the data from the companies easily available on the social sites.
Sample size of this study was 200 and sampling technique chosen was convenience sampling. To
analyze the results frequencies, regression and correlation was studied.
FINDINGS: The purpose of this study was to examine the impact of two dimension of supply
chain integration and four dimension of operational performance when environmental
uncertainty is high. 8 hypotheses were generated for this study. This study was based on
contingency theory and organizational information processing theory. According to the results
supply chain integration and operational performance relationship is moderated by
environmental uncertainty. Results indicate that the relationship between interior incorporation,
and item quality and generation cost will be reinforced under a high EU. A high EU will likewise
make the requirement for outside arrangement with providers and clients, yet not really enhance
item quality and generation cost. Results reveal that item improvement contends that the
execution effect of provider incorporation decreases under EU
PRACTICAL IMPLICATION: The outcome of this research is to investigate supply chain
integration and operational performance under high environmental uncertainty.
