Exploring the practices of relationship marketing using word of Mouth in hospitality industry of Pakistan, a case study of leading Marquees of Islamabad

Sheikh Samar Ali Abbas, 01-221171-031

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dc.contributor.author	Sheikh Samar Ali Abbas, 01-221171-031
dc.date.accessioned	2018-12-20T07:36:57Z
dc.date.available	2018-12-20T07:36:57Z
dc.date.issued	2018
dc.identifier.uri	http://hdl.handle.net/123456789/8073
dc.description	Supervised by Mr. Kashif Ali Shigri	en_US
dc.description.abstract	The purpose of this study is to explore the practices of relationship marketing using word of mouth in hospitality industry of Pakistan, for this purpose marquees sector is selected in the region of Rawalpindi and Islamabad to conduct this qualitative study interviews were conducted from the top management of the marquees to know their point of view. This study shows how relationship marketing is impacting the industry, current position of the industry.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 6997
dc.subject	Management Sciences.	en_US
dc.subject	Marketing.	en_US
dc.title	Exploring the practices of relationship marketing using word of Mouth in hospitality industry of Pakistan, a case study of leading Marquees of Islamabad	en_US
dc.type	Thesis	en_US