Impact of Sensory marketing on customer satisfaction in Food Industry

Abstract

Today, in the existence of high modest commercial environment, marketer generally used the term of sensory marketing for increase company brand overall value and worth in market for meet consumer obligations. Company sales growth is highly dependent upon customer satisfaction. The domain of customer satisfaction is complex and composite in environment. Customer satisfaction is allied with sensory marketing terms that measure the real performance of company products or services supplied to meet consumer’s expectation. Sensory marketing is used for attracting and capturing more consumer attention that lead towards company developed brands and services to meet their obligations.Primary data is used for collection and SPSS software is used to process test according to sensory marketing that lead towards customer satisfaction .Sample size is two hundred and forth six respondents who are using the service of food industry by using sensory marketing techniques. These food industry are in procedural of Mitchell’s fruit Farm Limited, K & N’s Foods Pvt. Ltd, Haleeb Foods limited (HFL), Nirala Dairy Pvt Ltd and Engro Foods Limited (EFL).