Effect of Consumer Perception and Consumer Preferences on Brand Positioning; A case of Coca Cola

Abstract

The aim of this study is to investigate the relationship between brand positioning, consumer perceptions and consumer preferences. The effect of brand positioning on consumer preferences and consumer perceptions. Marketers are trying their best to increase the worth of their product in the mind of the customers. The main objective of this studies is to find how brand positioning of coca cola effects consumer perception and consumer preferences. Main methodology used in this study is quantitative in nature. I made questionnaires and then distributed among the people. My sample is Bahria University students. I collected data and then applied econometric techniques like regression, correlation and descriptive methods. A software SPSS 8.3 has used to derive the results. The present study suggests that brand positioning has positive effect on consumer preferences and consumer perceptions. Marketers can increase the worth of their product in the minds of the customers by position their brand on social media or by advertising their product on different channels. In this way of effective brand positioning of a brand consumer prefer to buy their products