Customer Satisfaction: A Case Of Private Schools In Islamabad

Abstract

This research is an exploratory inquiry, intended to comparatively study and understand the differences in experiences and perceptions of customer satisfaction of parents with regards to private schools in Islamabad. The study was conducted using numerous research methods, predominantly in-depth interviews and focus groups. There were 5 in depth interviews and1 one focus group discussion, which was inclusive of different stake holders of the private education system in Islamabad. The variables that were talked about were selected from the extensive literature review done on the topic. The results found that customer satisfaction was linked with the grades that the school produces, the qualification of the teachers and the location of the school predominantly.