Revaping the Marketing Strategy of AQUA Fun Resort

Ali Hassan, 01-120151-045; Hasan Mehmood, 01-120151-007

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dc.contributor.author	Ali Hassan, 01-120151-045
dc.contributor.author	Hasan Mehmood, 01-120151-007
dc.date.accessioned	2018-12-07T10:20:32Z
dc.date.available	2018-12-07T10:20:32Z
dc.date.issued	2018
dc.identifier.uri	http://hdl.handle.net/123456789/7987
dc.description	Supervised by Mr. Danish Ahmed Khan	en_US
dc.description.abstract	This paper revolves around developing a viable expansion strategy to turn Aqua Fun Resort, an amusement park, into a more profitable business. Based on research there is a great window of opportunity in Pakistan for 360 Virtual Reality Technology and theme-based parks therefore, the strategy is to introduce theme-based visitor’s attractions that bids fair to yield more traffic and profits. Moreover, a social media strategy is also introduced to reach out to a greater chunk of target market in a cost-efficient manner. This research is applied and can be benefited from by entrepreneurs in tourism industry	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA (MKT);T-6956
dc.subject	Management Sciences.	en_US
dc.subject	Marketing.	en_US
dc.title	Revaping the Marketing Strategy of AQUA Fun Resort	en_US
dc.type	Thesis	en_US