Abstract:
This paper revolves around developing a viable expansion strategy to turn Aqua Fun Resort, an amusement park, into a more profitable business. Based on research there is a great window of opportunity in Pakistan for 360 Virtual Reality Technology and theme-based parks therefore, the strategy is to introduce theme-based visitor’s attractions that bids fair to yield more traffic and profits. Moreover, a social media strategy is also introduced to reach out to a greater chunk of target market in a cost-efficient manner. This research is applied and can be benefited from by entrepreneurs in tourism industry
