Effect of Instagram Beauty Bloggers' Endorsement on Consumer Purchase Intention

dc.contributor.author	Subha Khalid, 01-222162-030
dc.date.accessioned	2018-12-06T14:02:57Z
dc.date.available	2018-12-06T14:02:57Z
dc.date.issued	2018
dc.identifier.uri	http://hdl.handle.net/123456789/7981
dc.description	Supervised By Mr. Syed Ahmed Hashmi	en_US
dc.description.abstract	The purpose of this study is to explore the effect of endorsement of beauty bloggers of Instagram on purchase intention of the consumers. These beauty bloggers serve as micro celebrities and idols for people to follow the current beauty trends and looks. Since most following of these beauty bloggers on Instagram are by females with the inherent desire to look pretty, the extent to which these bloggers􀂶 endorsement on Instagram can actually influence and alter their purchase decisions in Pakistan is studied.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 6951
dc.subject	Management Sciences.	en_US
dc.subject	Marketing.	en_US
dc.title	Effect of Instagram Beauty Bloggers' Endorsement on Consumer Purchase Intention	en_US
dc.type	Thesis	en_US