A Case for Introducing Applied Psychology in The Management School in Pakistan in Research degree Programmes with emphasis on M Phil Programme

Abstract

The study highlights Psychology’s roles in Management Sciences and the usefulness of its application for better managerial skills for the students. The research uses the desk study method based on reviewing the secondary data on management sciences, behavior and culture, applied psychology, personality development, organizational and industrial psychology and organizational behavior to make a case for introducing Psychology in its applied form as a course in the Management schools in Pakistan at the tertiary level with a especial case scenario for the M Phil in Management Sciences. Application of subfields of Applied Psychology will help understand the organizational environment, work-based interactions, organizational control and decision-making. Psychology can be used in employee selection, employee motivation, employee satisfaction, and productivity, training, development, evaluation and understanding work-based environment. Psychoanalysis, behaviorism and humanistic psychology can be a useful study for consumer behavior for marketing decisions, studying consumer buying behavior, exploring impulse buying, product customization and product preference. The research achieves its value by thoroughly studying the literature on the application of psychology in management and industry to establish the importance of making psychology a permanent course in M Phil programmes in Pakistan at the management schools.