Abstract:
Purpose of study The purpose/aim of this paper is to determine whether the factors such as Classic Wealth
Expansion, Accounting Information, Self-image/Firm-image Coincidence, Neutral Information,
Advocate Endorsement and Personal Financial Necessities affect the Stochastic Investor s
Decision Making.
Research method/sampling This research is causative and descriptive grounded on basis of the quantitative nature. In order
to develop the hypothesis, prior researches or relevant literature were studied keenly. The
questionnaire was created and utilize to identify the level of the affiliation between the
factors/variables. The sample size comprises of 146 respondents. For the investigation of the
collected data, Reliability test, Validity test and Regression assessment was functionalize.
Findings The outcome evidence suggest that the classical wealth expansion, information of accounting,
neutral information, self-image/firm-image coincidence have impact whereas recommendation of
advocates and financial needs of individual does not impact the decision making of stochastic
investors. The overall model demonstrate the significance value of 0.000 that the all independent
variables were measured useful. The Cronbach’s Alpha is 0.893 displaying the reliability of the
questionnaire.
Practical implications The research outcome are likely to indicate that the individual stochastic investors of Pakistan
will motivate to put their attention more on the behavioral factors as it is emerging as a new
zone in taking financial decisions for the investment. Many individuals have realized that the
decision making approach of investors are affected by contributing factors.
