Abstract:
This study is an empirical analysis that explores the impact of supply chain integration, comprised of internal integration, supplier integration, and customer integration on firm performance. Overall firm performance was measured by competitive performance and financial performance. Secondly, the integration-performance relationship is studied under the moderating effects of Information and Communication Technologies (ICT). Multiple Linear Regression and moderated regression techniques are used in this research to study a sample of 267 responses acquired from managers working in the manufacturing industry of Pakistan. It was observed that customer integration has a direct, positive impact on competitive performance (p<O.05), internal and supplier integration has positive, direct impact on financial performance. The use of ICT moderates the relationships between internal integration and competitive performance as well as supplier integration and competitive performance. The use of ICT also strengthens the relationship between internal integration and financial performance as well as customer integration and financial performance
