Abstract:
Purpose of the study -Now a days, youth has been seen very much interested in investing in
Pakistan stock exchange. They are participating by purchasing and selling of different stocks
available at stock market and for that purpose it is very important for the individual to know
and identify different economic and other factors that affect their purchasing decision. It has
been observed that the individual investor especially youth of the country gets confuse in
making right decision because of having not enough relevant information, limited knowledge
and experience and unlimited mathematical capabilities. This research purpose is to study the
behavior of Pakistan youth investors undertaken in Pakistan, Pakistan.
Research Methodology and sampling - Information has been collected from the individual
investors who use to sell and buy shares on the Pakistan Stock Exchange. Brokerage house in
Pakistan are almost 200 from which around 142 are active while rest are inactive Brokerage
house were selected and data was gathered such as email addresses and phone numbers of
investor ages around 24 to 35 years, they are been contacted and 200 questionnaire were
circulated. Data is analyzed by regression analysis for which SPSS software has been used.
Findings of the study - The factors like stock performance, accounting information, share
prices; Affordability (individual income), word of mouth, and Risk tolerance highly
influence the decisions of youth.
Practical Implications- This research will specifically cover all major factors that influence
the youth investment decisions which are very helpful for the organizations, manager to make
the policies and programmers in order to attract the individuals.
