THE FACTORS AFFECTING USAGE OF E-BANKING IN KARACHI

Abstract

Purpose Purpose of this research is to find out the relationship and the impact of Perceived usefulness, Self-efficacy, Privacy & security, Web design, and Trust on the usage of Electronic Banking in Karachi, Pakistan. Methodology & Design Descriptive and quantitative research is being conducted. The method that is used to conduct the research is based on adopted questionnaire and questionnaire is sent via Email, whatsapp and other social platform to conduct the research. 400 respondents are selected those who are the users of Electronic Banking services. SPPS version 20 is used as the statistical tool to analyze the results that are collected from targeted population for necessary actions. The method used to find out the result is correlation and regression. Findings A result of this study shows the relationship of independent variable i.e. perceived usefulness, Self-efficacy, Privacy & security, Web design, and Trust on dependent variable i.e. Electronic Banking. Perceived usefulness has strong and positive relationship with Electronic Banking whereas the other variable has moderate and positive relation except web design. Information of customers is secured with internet banking. We found that there is trust between Electronic Banking service provider and customers. Web design has no impact on the usage of Electronic Banking in Karachi, Pakistan. Limitations Due to short period of time information could not be collected from all over the Pakistan so that the research cannot be generalized and data is collected only from Karachi. The other limitation in this study is that we focused only those customers who are aware of Electronic Banking whereas the perception of other customers might be different about Electronic Banking. Recommendations The final conclusion and recommended strategies are briefly mentioned in the chapter no 6 of the same research paper which can be referred for further review and necessary actions.