Abstract:
Purpose of this research:
The purpose of this research is to understand the relationship between saving and investment
pattern of salaried class in Karachi. The saving and investment behavior of salaried class is
depends on some factors such as gender, Age, total family members, Total annual income,
Educational background. Hard efforts is made to understand the factors influencing the saving
and investment pattern of salaried class individual in Karachi.
Methodology/Sample:
This research is descriptive in nature. It involved the quantitative data collection through
questionnaire. Sample of 350 salaried individuals is selected to determine the saving behavior
and investment choices of individual who are employed somewhere.
Findings: Through this research it was investigated that saving and investment pattern of salaried class
varies with different level of age, income, education. Most of the salaried class out of populated
sample prefer to invest in less risky investment and wish to gain higher returns on an
investment. It is found that individuals are aware of different investment options that are
available in the markets.
Practical Implication:
The result and findings of this research help those who wish to make best investment decision.
This study is focused on factors which influence saving pattern and investment choices of
salaried individuals.
