The Empirical Research Study of the impact of Sensory marketing on Consumer developing unique Brand Identify

Abstract

As we live in the noisy world where everyone is saying something but very few are heard and very little remember, similar case is with the Brands, every brand want to sell their Product/Services so they use different medium to Reach to People But very few of them are heard and very little of them Remembered, and what could the root cause of that this phenomena that customer remember some product and service for long time as compare to other. Why some product or services are more engage senses then others. To Answer these question I being the search the possible methods or the data pattern which could help in this research and with time I came across the concept of Sensory marketing, In Simple Word the Sensory marketing is about Branding through sense in which all the promotional content is made with the intergradations of Senses, Which means it should Appeal to all senses and eventually leading towards the long lasting impartation Purpose: In this Research investigate the impact of Sensory marketing on unique Brand Identity, using Coca Cola Brand as case subject. Methods: The Research method use to quantitative approach, in which empirical primary data was collected through the questionnaire methods and analyze with help of SPSS Software direct observation of Coca Cola Retail stores by the researcher, The sources were use to complement the provide evidence for this study. Conclusion: The results of this Research study show that sensory appeal which involves all the five senses can positively influence/ Impact the unique brand identity in the minds of the customers.