The Study of Green Marketing and its Impact on Consumer Behavior in Pakistan

Abstract

As the world moves forward in the 21st century more and more breakthroughs are being done is all walks of life whether it be medical sciences or use of technology day by day new ideas are being implemented which carry the sole purpose of making our life and lifestyle better but as the worlds moves ever forward we must also learn from the mistakes of the past in the past during the industrial revolution little or no emphasis was given to the damage that our progression and development was causing to our environment and the earth itself damaging levels of toxin were released in to the atmosphere which led to many changes in the climate of the earth the temperature of the planet is also on the rise and could have lasting effects on the entire atmosphere of the earth. Concerns regarding the climate and environment are considered to be an important area of interest for multinational business entities, researchers, stockholders and governments worldwide. In the past few decades this has led to many green initiatives being undertaken by governments and multinationals business entities one of the concepts this gave rise to was called green marketing.