Retaining Brand Value through Innovation : A Study on Automobile users in Pakistan

dc.contributor.author	Muddassar Ahmed, 01-222162-035
dc.date.accessioned	2018-07-24T09:25:24Z
dc.date.available	2018-07-24T09:25:24Z
dc.date.issued	2018
dc.identifier.uri	http://hdl.handle.net/123456789/6969
dc.description	Supervised by Mr. Omar Sajid	en_US
dc.description.abstract	This research is conducted to investigate how the value of a brand can be retained through product innovation. Brand value is determined through customer satisfaction, brand loyalty and consumer purchase intention about technologically improved products. This study is based on automobiles users in Pakistan that how they perceive innovation in automobiles and how does innovation impact their loyalty towards a car brand, their purchase decision and their satisfaction level. Data was collected from the car owners in surrounding area of Peshawar and Islamabad. The data has been collected from 250 people through questionnaires.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 6613
dc.subject	Management Sciences.	en_US
dc.title	Retaining Brand Value through Innovation : A Study on Automobile users in Pakistan	en_US
dc.type	Thesis	en_US