Abstract:
With revolution in technology new kind of Supply chain methods are evolved. Among them E supply chain has become the way to connecting with suppliers round the world. Companies founded E supply chain as an essential mean to develop relationship with customers and stand apart against competitors. In light of increasing interest for use of electronic supply chain this study set out to classify dimension and examine their relationship with organizational performance. In addition, the moderating role of ESC on relationship between organizational performance and competitive edge has been investigated with respect to Pakistan. To answer the research question and test the hypothesis, three e supply chain dimensions and two dependant variables were analyzed through regression analysis on SPSS 13. To examine the moderating role of e supply chain David A. Kenny approach is used. In order to gather primary data, adopted questionnaire were used and data was collected from sample of 300 customers in Pakistan. The findings exhibit that greater the E supply chain implication in organizations lead to greater competitive edge. Indeed, this study shows that e supply chain activities enhance performance of the firm. The result concluded after an extensive research suggest that the implication of electronic supply chain allow greater flow of information and result in decrease cost for managing the relationship with suppliers. Companies can improve their performance and attain competitive edge by adopting this strategy in Pakistan. This paper revolves around online retail store in future industries can be compared.
