Abstract:
Digital media is an international phenomenon that has taken the marketing world by storm. It is a means of creating, viewing, distributing and preserving vast amounts of data on digital media devices. The digitization of media in the 21st century has led many companies to move from traditional means of marketing to a new concept called digital marketing. Digital marketing is an umbrella term used to describe the entirety of a company’s online marketing efforts. Companies use digital devices and technologies to leverage digital mediums like social media, search engines, and websites to connect with both prospective and current customers. Today, it is almost considered criminal if a company does not have digital presence along with a physical one. This project is specifically targeting at the revitalization of British Council Libraries; both physical and digital. This will be done by designing and implementing a custom digital marketing plan for British Council Libraries that will help rejuvenate the image of British Council Libraries that it once held fifteen years ago. By using latest digital marketing techniques such as creative expressions, content strategy, content marketing and digital video ads (DVCs) etc., we will focus more on new ideas, usage patterns, behaviour analysis and other useful insights, and develop a digital marketing plan that will help develop a revenue stream, help increase organic reach, as well as increase brand awareness and engagement.
