Designing business plan: A case of new Pakistani tea venture”

Abstract

This project report is all about how to launch a black tea brand in the market. In this report, we design a complete business plan for our new brand with the name of RIBALI TEA and in this business plan we describe what will be our mission goals and objectives, industry background information, operations and start-up requirements, marketing plan, financial plan and we also analyse whether our proposed venture is feasible to be launch in the market or not. We also provide business model canvas of our business venture which describe what will be our key partners, key partners activities, key resources which our partners provide us, our brand value prepositions, our firms customer relationship, and segments, what channel we use to distribute our products, cost structure and revenue streams. In feasibility analyses we conduct a survey to analyse our product desirability and demand in the market, to find out whether our industry and target market is feasible or not we use porter’s five forces and Pestel analyses that also helps us to find out industry and target market attractiveness. For organizational feasibility, we conduct a Swot analyses that help us in finding what are our organization’s strengths, weaknesses, opportunities, and threats and over all organizational feasibility and to find out are we financially feasible to launch RIBALI TEA in the market or not. We create a three-year financial plan that helps us in forecasting what will be the future cash flows, net income, sales revenue, expenses, assets required and survival breakeven revenue. We also mention the full step by step production process in this report (from import till finished packed black tea) that 6 | P a g e helps us in running our business operations smoothly. We also design a full marketing plan in this report in which describe our product’s pricing strategy, target market, segmentation, positioning strategy and positioning map, promotional strategies, brand elements, our product’s point of parity and point of differences. The result we come up with this report that the product we are going to launch has the desirability and demand in the market and as an organization we have the resources that requires to run the proposed venture such as investment, experience, key partners, human resource, and strong network. The report also shows that our proposed venture is financially attractive/profitable with a net worth of PKR1259725 in first year, 1300226 in second year and PKR 1335482 in third year. Our proposed venture has survival breakeven revenue of PKR 3430909 that can be achieve in around six months as our sales revenue for the first year is PKR 7548815 that will be very helpful in order to meet the business objectives.