Personality Traits as a Determinant of Facebook Usage.

Abstract

The present research aimed to explore the relationship between Personality traits and Facebook usage in Pakistani individuals. 100 participants in the age range of 18- 25 were selected from two private universities in the Karachi city. Personality traits was measured through Big Five Inventory (BF1; John, Donahue & Kentle 1991). Facebook usage was assessed using the Facebook intensity scale (FBI) developed by Ellison, Steinfield and Lamp (2007). Convenient sampling was used to select participants from universities and they all were gathered in a class setting. A correlation analysis shows that there is a significant negative relationship (p = -.214) exists between conscientiousness and Facebook usage, moreover no significant relationship was found with other personality traits i.e. Extraversion, Agreeableness, Openness to Experience and Neuroticism with Facebook Usage. A linear regression analysis showed that conscientiousness is only a predicting trait significant for Facebook Usage (p- 0.033) that only predicts 4% of the total variance of Facebook Usage. Limitations and recommendations are also included in current study.