Consumer Acceptance of Online Banking

Abstract

This thesis reports the findings of a study issues concerning the acceptance of online banking in Pakistan. This study investigates customer’s adoption within the context of Pakistan online banking services and research frame work is based on the extension of Technology Acceptance Model. Theory was developed to identify factors that would influence the acceptance of online banking. The frame work includes Online banking usage, Quality of internet connection, Perceived Enjoyment, Perceived usefulness, Perceived ease of use and Security and Privacy. Survey was conducted to gather the data. Reliability, correlation and factor analysis was run. Results show that quality of internet connection, amount of information on online banking and security and privacy has positive influence on online banking usage. Theoretical contributions and practical implications of the findings are discussed and suggestions for future research are presented