The comparative effectiveness of user-generated and market generated content on university students in Islamabad

dc.contributor.author	Rahma Zia, 01-221162-062
dc.date.accessioned	2018-07-11T07:42:37Z
dc.date.available	2018-07-11T07:42:37Z
dc.date.issued	2017
dc.identifier.uri	http://hdl.handle.net/123456789/6842
dc.description	Supervised by Mr. Umar Chaudhry	en_US
dc.description.abstract	The study was conducted to find the comparative effect of market-generated content and marketgenerated content on university students. The study was conducted in qualitative nature, and an interview of 10 students was undertaken to investigate the research questions. The responses to the interviews were analyzed using the hermeneutic process. The research confirmed that students use market-generated content as primary sources of information in decision making, and user-generated sources of information serve as secondary sources that are used by the students to confirm their decisions. Based on a majority of reviews, both the types of sources were found credible, however market generated content was found more credible as compared to the user generated content. Keywords: Market-Generated content, User-generated Content, Social Media Communication, University Students	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 6574
dc.subject	Management Science.	en_US
dc.subject	Marketing	en_US
dc.title	The comparative effectiveness of user-generated and market generated content on university students in Islamabad	en_US
dc.type	Thesis	en_US