Relationship between Mobile -Based Advertisement in Stimulating, User Experience, Brand Perception and Ultimately buying behavior: A case of careem Pakistan"

Abstract

The main purpose of this study is to tell people about the changed factors of advertisement which are playing major role in stimulating user experience, how these advertisements are influencing them and what brand perception they have in their minds. which leads customers to buy certain product and to create brand perception. The main problem researcher wants to seek is how mobile based advertisement became so important for the consumer and what changes it has brought in customer perception, and ultimately in buying behavior and user experience in context of careem Pakistan. Qualitative research methodology has been used for conducted this research, the instrument that had been used are in-depth interviews, from careem users, careem captains and CEO careem Pakistan Mr. Junaid Iqbal. "Our Aim is to Make People's Lives Simpler. Junaid Iqbal, CEO Careem