Abstract:
In today’s competitive market the supply chains are vulnerable due to different disruptions; many small events can cause the demand and supply chain breakages, including rapid market change, advancement in technology, manmade disruptions etc. To maintain the firms operations supply chain resilience is the hero for the survival and for sustaining their operations and the supply chain and firm performance. This research investigates the influence of supply and demand competence on the supply chain resilience and its impact or influence on a firms supply chain and firm performance with the moderating role of technological orientation and environmental dynamism. Supply competence refers to the production and raw material supply management activities while demand competence is all about the demand management and the distribution related activities. The current research focuses on how well demand and supply competence can execute supply chain resilience with the moderating role of technological orientation as technological orientation firms are able to use their knowledge in building new solution for these centuries customer demands and supplies of the firms. Furthermore this model also explores the moderating role of environmental dynamism on the demand and supply competence as environmental dynamism is the degree of environmental change or unpredictable change in the environment. This research model data was collected from the adopted questionnaire, the questionnaire was based on thirty items with LIKERT scale and it was distributed to the different manufacturing firms in different industries of Rawalpindi and Islamabad the data was collected from 200 supply chains professionals and academicians through web based survey. The results concluded that supply chain resilience plays an important role in business survival and making its supply chain performance and firm performance better, all relationships showed positive correlations, however environmental dynamism showed the negative correlation meaning that environment do effect the demand and supply of any firm. This research revolves around the manufacturing companies in Pakistan however it can be replicated in the different sectors of Pakistan
